07/01/2010
BY HEINRICH VANTREM icon

In the fashion industry you won’t be going very far if you only sell your product and don’t have a marketing plan. There is a good possibility that someone else may already offer the same product that you are trying to sell to your target customer. What can make the difference between you and your [...]

02/01/2010
BY HEINRICH VANTREM icon

Color is a very crucial factor in fashion and it important to understand that no matter the design of the garment, if the choice of color is not good, it can be catastrophic. Sometimes you only need to change the color to make it work! Now that you understand the importance of color you need [...]