Color is a very crucial factor in fashion and it important to understand that no matter the design of the garment, if the choice of color is not good, it can be catastrophic. Sometimes you only need to change the color to make it work! Now that you understand the importance of color you need to know that each color has a deep meaning that can be used to your advantage.

RED
Red is the symbol of love, warmth, sensuality and passion. Red is also the color of blood, violence and action. This color increase the blood pressure and breathing rhythm.

ORANGE
Orange symbolizes fire, sun and Autumn. It is also a stimulating color that represents youth and vigor.

YELLOW
It is a color with lots of energy and gives a feeling of happiness. As well as red it also gives the impression of warmth.

GREEN
This color brings calmness and serenity. It holds a meaning of freshness and nature.

BLUE
Blue refers to the sky, water, space and travel. It means liberty, dream, peace, and wisdom. Blue is a relaxing color for the human body. Blue can also be associated to the cold and ice.

VIOLET
This is a color of sadness but we can also associate violet with royalty.

BROWN
Comfort, wood, earth and warmth make brown a male color. That is why brown color sells more in mens apparel than womens apparel.

BLACK
This is an easy one, black is associated with death, sadness, loneliness and terror. It is the color of night. Black is also considered an elegant and luxurious color.

WHITE
White can be cold and give an impression of infinity. It is the brightest color and it means purity, peace, perfection, cleanliness and honesty. White can be used with every other color.

GREY
This is the color of dirt, antiquity and death. On the other hand it is a symbol of solidity and holds a timeless quality.

PINK
Women love pink because it means romance, femininity, tenderness and sweetness.

As i said, color is very important in fashion and the knowledge of the various meanings of color can be used as a powerful tool for a fashion designer if used well. If you don’t believe what is said here than ask yourself why sports cars are red etc..